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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC.
October 17, 2024
Making SEO work for your business
Search Engine Optimisation means “making sure your business appears as high up as possible in relevant internet searches”. All the major actions to improve your ranking can be achieved without you having to spend any money, just with the use of skill, consistency and know-how.
October 11, 2024
What is an Influencer Tour and why do I need one?
An influencer tour is a great way to promote your product, service or event using social media, with a scheduled “tour” of different sites featuring your product in the week, fortnight or even month leading up to a selected date.
October 11, 2024
Marketing vs Publicity: What is right for your business?
Although often used interchangeably, marketing and publicity are different beasts and each needs a different strategy to be at their most effective. Put simply: marketing is coverage that you pay for, publicity is that which you get free of charge.
October 11, 2024